Design arresting, memorable and professional branding (BD-BG-2D)
2-day Workshop £550+VAT

Web Design Training

 

2-day Course Topics

Content Summary: Overview of design elements, case studies and how branding 'percolates'.
Results: A better eye and ability to create a charcterful brand, as well as understanding the brand reach.

Ideal for: New small businesses, plus designers and those extending thei remit to design.

Basics

A brief history in graphic design
Graphic designer v artist
Modes of graphic design
The role of the designer
Famous designers and their work

The logo

Straplines and mission statements
Marketing aspects
Key questions
Imagery
Type
Colour
Restrictions
Uses
Application
Image formats

The brand

Emotion
Promise
Reputation
Values
Associations
Implications
When it all goes wrong

Brand development

Applications
Grids
Guidelines
Other media
CMYK v RGB
Printing: materials, techniques, restrictions, specials, tactile considerations
International considerations
Copyrighting
Trademarking
Brand protection

Case studies

Looking at successful brands
Looking at poor branding

Design practice

Ensuring it all goes right

Other considerations

Linking up with other media

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OTHER DESIGN WORKSHOP TRAINING COURSES:

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UNIQUE DESIGN WORKSHOPS

 

1 day of theory is followed by 1 day of design software training, so you can put into practice what you learn.

 

Delivered by an industry and software expert.