Online overview for business owners and managers
This amazing course has been designed to cater for the oerwhelming number of business people who 'fall through the gap' in their internet knowledge. Of particular benefit to start-up business managers and middle managers of larger corporations, this course will give you a very good grounding in all the web topics and terms you are likely to hear, so you can keep up to speed with current echnology, jargon from your associates and suppliers, and the all-importantt marketing repurcussions of your company web strategy.
NEED A MIX? WE CAN CREATE: A MIXED SOFTWARE COURSE THAT COMBINES ASPECTS OF FILEMAKER PRO WITH OTHER SOFTWARE; A TOTALLY CUSTOMISED COURSE; OR MIX IT WITH A DESIGN WORKSHOP. WHATEVER BLEND YOU WANT, YOU'VE GOT IT.
Web Overview for Businesses
Duration: 2 days
Content Summary: Terminology, file types, media types, social media, platforms, systems, design and layout, SEO considerations, editing and creating a simple site
Results: A simple website and a huge boost in confidence.
Ideal for: Business managers and owners who need an overview of this area of business, and especially good for business start-ups who don't know where to start
Options:
• All course content can be modified to the customer's taste.
• This course can be task-focused.
• This Web Overview course can be mixed with other courses.
Web Overview for Business Training
2-day Course
Basics
What the web does and what it means
File formats, which to use
CMYK v RGB
Colour limitations
Font limitations
Basic HTML
Exploring code through View Source
What is HTML?
Browsers
Platforms
Browser issues
Web design v web build v web development
Statistics
Resources
Planning
Site maps
Key business questions
Key functions
Marketing influences
Visual interface
Structural concerns
SEO restrictions and influences
General user principles
Coding
Language conventions
Looking at source code
HTML tags
Software to use
Jargon
Relative v Absolute paths
Tables
Editing tables
Creating tables
Controlling columns and rows
Metadata
Excel and Word integration and import
Forms
Basic form principles
Marketing aspects
Search engine optimisation restrictions
Basic search engine information
Social media
Linking
Animated banners
Guerilla Marketing
Design issues
Design case studies
Google business basics
Building
Creating a basic website
Process
Uploading and downloading
FTP methods and software
How to gain access to your site
Hosting basics
Email basics
Remote protocols
Standards
Validation
Resources
BETTER-TAILORED,
BETTER VALUE
- One-to-one or Groups
- Corporate or Private
- Your place or ours
- You choose the date
- PC or Mac
- Pre-course tailoring
- Set software, task based, role-based, mix-and-match
- Free manual included
- 60 days' free support
- Completion certificate
- Training from a design-experienced professional
- Live training with live solutions, unlike e-learning
- Intimate-sized classes
- 98% rate our courses GOOD or EXCELLENT
- Up-to-date instruction