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Professional Magazine Design Workshop

2-day Course

Ideal for those designing either Business to Business (B2B) or Business to Consumer (B2C) magazines, this course will teach you about the publisher-reader relationship and instruct you in both the software skills you need, but also the design issues that arise in this type of design. Delivered by a publishing expert.

Basics

A brief history in magazine and editorial design
Editorial emphasis
Roles
Successful publishing houses
Niche versus wide audience
Relationships with the reader
Strapline / mission statement
Target audience
Advertising
Circulation
Copyright
Image formats
Terminology
Mark-up language and principles

Contract Magazines

Relationship
Processes
Strengthening the brand-customer relationship

Consumer Magazines

Relationship
What makes a reader pick it up?
What makes a reader buy it again?
What makes a reader keep it?
Advertising

Processes and stages

Magazine testing
Magazine launches
Scheduling
Commissioning
Flatplanning
Production
Print
Digital Asset Management
Proofing

Design aspects

The front cover, successes and failures
The rules, and breaking them
Grids
Sections
Typography
Space
Imagery
Treatment
Structure
Templating

Case studies

Looking at different magazines, good and bad

Other considerations

Other media tie-ins
CMYK v RGB
Printing: materials, techniques, restrictions, specials, tactile considerations
International considerations

Design practice

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DESIGN TRAINING DELIVERED WHEN YOU NEED IT

  • Individuals or Groups
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  • On- or Off-SIte
  • Flexible Dates
  • PC or Mac
  • Pre-course Analysis
  • Set Software, Task based, Role-based, Mix-and-match or Bespoke
  • Free Manual
  • 90 Days' Free Post-training Support
  • Completion Certificate
  • Delievered by a Design-experienced Professional
  • Live Training with Live Solutions (unlike e-learning)
  • Intimate-sized Classes
  • 98% Feedback Rate (GOOD or EXCELLENT)
  • Up-to-date Instruction